In performance, improvisation can produce memorable results. In business, it can make you a better innovation leader. https://www.afr.com/work-and-careers/leaders/jack-nicholson-s-trick-can-work-for-leaders-too-20190612-p51wu2
Author: Troy Mckinna Where have all the CMOs gone? According to Troy McKinna, Australian businesses are losing sight of the value of brand, caught up in an endless and unsustainable cycle of short-term outcomes. A review of the ASX top 20 reveals that only two companies have a marketer at the executive leadership table. Some … Read more
Author: Evette Cordy Most people think creativity is something we are born with (or without). Innovation expert Evette Cordy disagrees, creativity can be learned—all it takes is practice. In their 2019 talent report, LinkedIn identified creativity as the most in-demand soft skill. This behavioural insight was derived from 590 million LinkedIn members in 200+ countries. While hard skills still matter, … Read more
Author: Troy McKinna Consumers regularly return to brands they have previously bought. On the surface, this behaviour appears to be an act of loyalty, but deeper analysis reveals it is more to do with a marriage of convenience. Brands make our lives easier, so we reward them with our money. Our favourite brands make themselves … Read more
Author: Evette Cordy Do you think of yourself as a more creative or more analytic thinker? Too often we think it’s an either-or situation and cast ourselves too quickly into one bucket before we give ourselves a chance. But creativity is essential to success regardless of what industry you work, mot just in the arts, … Read more
Author: Evette Cordy Many businesses are under overwhelming pressures, including constant deadlines for immediate, short-term results. There is often an urgency to innovate due to revenue shortfalls, portfolio gaps and/or market disruptions. Where organisations once had the luxury of time to work on long-term innovation pipelines, business dynamics have dramatically changed. There is a need … Read more
Author: Troy McKinna Napoleon Perdis entered into voluntary administration early this year to “right size” the business. Poor retail conditions, declining shopping centre traffic, increased competition and a long-term shift to online sales has exposed the organisation’s high-cost base. As part of the administrative proceedings, the Australian beauty brand closed 28 of its concept stores. … Read more
Author: Evette Cordy *This article first appeared in the Weekend Australian, April 6-7, 2019* In a 2019 talent report, LinkedIn identified creativity as the most in-demand soft skill. This behavioural insight was derived from 590 million LinkedIn members in 200+ countries. While hard skills still matter, 92 per cent of the thousands of recruiters interviewed … Read more
Author: Evette Cordy To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here, Here are four skills that will turbo-charge your innovation efforts. Handling ambiguity Imagine you are in a senior leadership meeting and someone asks how the latest … Read more
Author: Evette Cordy In a recent Harvard Business Review study, Are You Solving the Right Problems?, 85 per cent of 106 C-Suite executives agreed their organisations were bad at diagnosing problems and 87 per cent believed this flaw carried significant costs. Businesses are under incredible pressure from constant deadlines and the need for short-term results. … Read more