In performance, improvisation can produce memorable results. In business, it can make you a better innovation leader. https://www.afr.com/work-and-careers/leaders/jack-nicholson-s-trick-can-work-for-leaders-too-20190612-p51wu2
Author: Troy Mckinna Where have all the CMOs gone? According to Troy McKinna, Australian businesses are losing sight of the value of brand, caught up in an endless and unsustainable cycle of short-term outcomes. A review of the ASX top 20 reveals that only two companies have a marketer at the executive leadership table. Some
Author: Evette Cordy Most people think creativity is something we are born with (or without). Innovation expert Evette Cordy disagrees, creativity can be learned—all it takes is practice. In their 2019 talent report, LinkedIn identified creativity as the most in-demand soft skill. This behavioural insight was derived from 590 million LinkedIn members in 200+ countries. While hard skills still matter,
Author: Troy McKinna Consumers regularly return to brands they have previously bought. On the surface, this behaviour appears to be an act of loyalty, but deeper analysis reveals it is more to do with a marriage of convenience. Brands make our lives easier, so we reward them with our money. Our favourite brands make themselves
Author: Evette Cordy Do you think of yourself as a more creative or more analytic thinker? Too often we think it’s an either-or situation and cast ourselves too quickly into one bucket before we give ourselves a chance. But creativity is essential to success regardless of what industry you work, mot just in the arts,
Author: Evette Cordy Many businesses are under overwhelming pressures, including constant deadlines for immediate, short-term results. There is often an urgency to innovate due to revenue shortfalls, portfolio gaps and/or market disruptions. Where organisations once had the luxury of time to work on long-term innovation pipelines, business dynamics have dramatically changed. There is a need