Author: Troy McKinna Consumers regularly return to brands they have previously bought. On the surface, this behaviour appears to be an act of loyalty, but deeper analysis reveals it is more to do with a marriage of convenience. Brands make our lives easier, so we reward them with our money. Our favourite brands make themselves
Author: Troy McKinna Napoleon Perdis entered into voluntary administration early this year to “right size” the business. Poor retail conditions, declining shopping centre traffic, increased competition and a long-term shift to online sales has exposed the organisation’s high-cost base. As part of the administrative proceedings, the Australian beauty brand closed 28 of its concept stores.
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