Branding

Where Napoleon Perdis Retail Strategy Went Wrong

Author: Troy McKinna Napoleon Perdis entered into voluntary administration early this year to “right size” the business. Poor retail conditions, declining shopping centre traffic, increased competition and a long-term shift to online sales has exposed the organisation’s high-cost base. As part of the administrative proceedings, the Australian beauty brand closed 28 of its concept stores.

Read More »

Browse By Topic

Coming soon…