Description
How do impatient organisations build profitable brands, fast?
The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do more with less. Yet marketing principles require patience and long-term strategies to see effect.
As a result our brands are suffering.
What to do?
It’s time to get back to the job of building brands, faster and better than the competition: to solve a customer’s problem better, be faster to mind and faster to hand.
You will learn the four key foundations for growth:
- Find your consumers’ most valuable PROBLEM
- Design a clear SOLUTION that delivers results
- Sell EXPERIENCES that drive future profit and growth
- Embed MEMORIES that last a lifetime.
This book is not a guide for the feint-hearted. It’s for brave brand custodians, leaders, founders, CMOs and CEOs alike.
It includes the good, bad and ugly of brand-building experience from Mars and Schweppes, to Four Pillars, Oakley and the Holden Commodore.
Don’t wait until you drown.
Get laser focused, build the foundations and apply force, with hustle.
