Brand Hustle

A practical and inspiring guide to building brands in this modern, fast paced business environment. Leveraging the latest in marketing science, first hand experience and behind the scenes case studies.

You will learn the four key foundations for growth:

  1. Find your consumers’ most valuable PROBLEM
  2. Design a clear SOLUTION that delivers results
  3. Embed MEMORIES that last a lifetime
  4. Sell EXPERIENCES that drive future profit and growth.

$34.95

Description

How do impatient organisations build profitable brands, fast?

The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do more with less. Yet marketing principles require patience and long-term strategies to see effect.
As a result our brands are suffering.

What to do?

It’s time to get back to the job of building brands, faster and better than the competition: to solve a customer’s problem better, be faster to mind and faster to hand.

You will learn the four key foundations for growth:

  1. Find your consumers’ most valuable PROBLEM
  2. Design a clear SOLUTION that delivers results
  3. Sell EXPERIENCES that drive future profit and growth
  4. Embed MEMORIES that last a lifetime.

This book is not a guide for the feint-hearted. It’s for brave brand custodians, leaders, founders, CMOs and CEOs alike.
It includes the good, bad and ugly of brand-building experience from Mars and Schweppes, to Four Pillars, Oakley and the Holden Commodore.

Don’t wait until you drown.

Get laser focused, build the foundations and apply force, with hustle.

Additional information

Weight 0.45 kg
Dimensions 26 × 15.5 × 2.5 cm