Evette Cordy
Go With The Flow
In performance, improvisation can produce memorable results. In business, it can make you a better innovation leader. Original post:...
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A Human Insights + Innovation Agency
Troy McKinna
3 min
Horton Hears A Brand – Why Marketing Lost Its Voice And How To Get It Back
Where have all the CMOs gone? According to Troy McKinna, Australian businesses are losing sight of the value of brand, caught up in an...
Evette Cordy
3 min
Why Creativity Is The Skill You Will Need To Succeed In The Future Of Work
Most people think creativity is something we are born with (or without). Innovation expert Evette Cordy disagrees, creativity can be...
Evette Cordy
2 min
Four Principles Of Building Brand Loyalty For Your Start-up
Consumers regularly return to brands they have previously bought. On the surface, this behaviour appears to be an act of loyalty, but...
Evette Cordy
2 min
5 ways to turbocharge your creativity, as explained by a psychologist
Do you think of yourself as a more creative or more analytic thinker? Too often we think it’s an either-or situation and cast ourselves...
Evette Cordy
3 min
How To Speed Up Your Innovation Process
Many businesses are under overwhelming pressures, including constant deadlines for immediate, short-term results. There is often an...
Evette Cordy
3 min
In any role, free free to think creatively
*This article first appeared in the Weekend Australian, April 6-7, 2019* In a 2019 talent report, LinkedIn identified creativity as the...
