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Agents of Spring Logo

A Human Insights + Innovation Agency

Science Led. Customer Validated. Strategy Defining. Legacy Building.
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ARMING BRANDS WITH THE METRICS
TO FUEL GROWTH

Category triggers

Brand drivers

Contextual awareness - Breadth and depth

Share of mind

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Old School Tracking

Monitor execution

Measure shrinking budgets

Track tactics

Looking backwards

BRAND TRACKING... BUT ACTIONABLE

Brand navigator

DEFINE strategy

BUILD business cases

LEAD growth agendas

CREATE legacy

PUTTING BRAND LEADERS (BACK) IN THE DRIVERS SEAT

Marketing can get a bad rap. The latte sipping, fad following, colouring in department.

 

To be fair, some of the criticism is spot on.

 

The challenge is marketers are creating intangible value in a tangible world. Building brand equity is arguably the most value creating action of the business, but it’s not something you can see or touch.

 

But what if you could measure it?

 

What if you could measure the market share that your brand has in customer’s minds? Not share of sales. Not share of shelf. Not share of displays. Not share of media. But share of mind.

 

Brand Navigator is a science led approach to measuring mental market share. We build a mental market model for your category. Firstly, we define the reasons that people enter the category. Next, we measure what brands are associated with those reasons. Lastly, we measure each brand’s share of all of those associations to build a mental market share.  

 

  1. Understand the triggers that make people buy your category

  2. Measure how well your brand is linked to those buying triggers.

  3. Understand your brand’s market share of the mind

  4. Identify where should your brand focus its investment

  5. Calculate the projected ROI of that investment

  6. Build brand business cases that get backed by CFO and CEO

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Science led. Customer validated. Strategy defining. Legacy building.

Brand Navigator stands on the shoulders of the groundbreaking work by the Ehrenberg Bass Marketing Institute. A science led approach to growing brands.

 

Brand Navigator has access to the world’s biggest database of consumers.

 

Brand Navigator delivers the metrics to write powerful, brand growth strategies that has worked time and time again.

 

Brand Navigator is inspired by the approach that has doubled the size of multiple brands, leaving a lasting legacy. Let’s build your legacy.

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