Horton Hears A Brand – Why Marketing Lost Its Voice And How To Get It Back
Author: Troy Mckinna Where have all the CMOs gone? According to Troy McKinna, Australian businesses are losing sight of the value of brand, caught up in an endless and unsustainable cycle of short-term outcomes. A review of the ASX top 20 reveals that only two companies have a marketer at the executive leadership table. Some … Read more